Botero Martilla 2006
Indice (TOC)
Nessuna testataBotero A., Martilla S. (2006), Exploring social media, University of Art and Design Helsinki / Media Lab, Helsinki, ISBN 9789515582089
p. 4
| Inglese | Italiano veloce | Osservazioni |
| Digital convergence is changing our media environment. As various media become digital, they also change shape and gain new functionality. The changes are driven by the special nature of the digital device, the computer, because it is a metamedium – it can be programmed to function like all other media. This makes it possible for a single device and architecture to perform in the roles of all media, thus creating a new uniform environment for all media to co-habit: the mediaspace. The mediaspace introduces several new characteristics for media systems that are changing the social reality of media. In the mediaspace, channels are not rigid and static but flexible and dynamic; digital media devices can be tools for both consumption and production; the network is not just a means for one-to-many broadcast but for a many-to-many web of interactions; and the programmability of the computer introduces the potential of software powered functionality for new media formats. The media are often considered only to consist of the public and mass communications systems, even when tools for production, such as pen and paper, cameras and recorders, have long been available also in the private sphere. In the digital mediaspace, the private and the intimate media production and distribution have become part of the mainstream, living on the same infrastructure, and have quickly gained momentum as the most rapidly growing and evolving areas of activity in the media environment. The evolution of our everyday devices and digital infrastructures has made it natural for ordinary people to produce, process and communicate vast quantities of digital media, almost as a side effect of normal life. Facilitated by this development, new private media phenomena (such as blogs) have become mainstream sources for news, opinions and information for both users as well as for the media industry. These emerging social media applications form one of the major new trends in the evolution of the media environment, creating new spaces for negotiation and interaction, and new repositories for information and knowledge, where new kinds of practices of creating, using and revising can evolve. Social media applications have a great potential to be important instruments of change and provide novel meaningful communicative structures that deliver new value to people. | La convergenza digitale sta cambiando il nostro ambiente mediatico. Da un lato molti mezzi diventano digitali, dall'altro cambiano forma e acquisiscono nuove funzionalità. Tali modifiche sono guidate dalla natura particolare del dispositivo digitale, il computer, perché si tratta di un metamedium - che può essere programmato per funzionare come tutti gli altri mezzi di comunicazione. Questo è reso possibile per un singolo dispositivo e componente a svolgere il ruolo di tutti i mezzi di comunicazione, creando così un nuovo ambiente uniforme per tutti i mezzi di co-abitudine: il mediaspace. Il mediaspace introduce diverse nuove caratteristiche ai sistemi multimediali, che stanno cambiando la realtà sociale dei mezzi di comunicazione. Nel mediaspace, i canali non sono rigidi e statici, ma dinamici e flessibili; i dispositivi digitali possono essere strumenti sia per il consumo e la produzione, la rete non è solo un mezzo per uno-a-molti, ma trasmissione di molti-a-molti web delle interazioni e la programmabilità del computer introduce le potenzialità del software alimentato nuove funzionalità per formati multimediali. | mediaspace produzione privata dei media socialmedia |